GET WHITE AND BRIGHT

  • $24.99

Product Description

Introducing ShowBarn Secret Whitening Shampoo, the ultimate solution for a show-stopping white and shiny coat. This whitening shampoo makes it easy to have your horse looking fabulous and ready for the show ring, bringing out the natural color of the hair while reducing discoloration. ShowBarn Secret Whitening Shampoo smells great and the no-stain formula is easy to use.

This intense whitening shampoo is specially formulated with stain fighting agents, gentle pH balanced formula and safe to use on all colors of coat. It is bleach-free and specially formulated to gently whiten while naturally conditioning hair to leave the mane, tail, and coat with a healthy natural glow.

ShowBarn Secret Whitening Shampoo is perfect for use on existing white markings to leave blazes, stripes, dapples, stockings, tails, and more with a radiant white appearance. The specially selected cleaning agents derived from nature work together with optical brighteners to remove stains and brighten white hair coats without causing damage to the skin or coat. The optical brighteners add incredible intensity to coats of white or light-colored horses in less time with a penetrating, even application. It helps with the removal of tough stains including grass, manure, and urine. The shampoo works with either hot or cold water to remove even the toughest stains.

The ingredients include Water, Coconut-derived Surfactant Blend, Lauramine Oxide, Fragrance, Pearlescent pigment, Aloe Vera Extract, and Whitener which are gentle and effective for horse coat.

Get your horse show-ring ready with ShowBarn Secret Whitening Shampoo, the ultimate solution for a radiant white and shiny coat.

Ingredients: Water, Coconut-derived Surfactant Blend, Lauramine Oxide, Fragrance, Pearlescent pigment, Aloe Vera Extract, Whitener


Coconut-based surfactant blend

Coconut-based surfactant blend is a key ingredient in ShowBarn Secret Indian Lilac 2 in 1 Shampoo because it provides effective cleaning and foaming properties. Surfactants are responsible for removing dirt, oils, and other impurities from the hair and skin, and the coconut-based blend used in this shampoo is both gentle and effective.


The use of a coconut-based surfactant blend in ShowBarn Secret Indian Lilac 2 in 1 Shampoo provides several benefits. First, coconut oil is known for its moisturizing properties, so the blend helps to keep the hair and skin hydrated and soft even as it cleans. Second, coconut oil is naturally antibacterial, so the shampoo helps to reduce the risk of skin infections. Finally, the coconut-based blend is biodegradable and eco-friendly, making it a more sustainable option for horse owners who are concerned about the environment.

Aloe Vera Extract

Aloe Vera Extract is an important ingredient in ShowBarn Secret Indian Lilac 2 in 1 Shampoo because it provides many benefits for the hair and skin. Aloe Vera is a natural plant extract that has been used for centuries for its moisturizing and soothing properties.


In the context of a 2 in 1 shampoo, Aloe Vera Extract can help to hydrate and soothe the skin, reducing the risk of irritation and dryness. It also provides a number of benefits for the hair, including improved shine, softness, and manageability. The extract helps to detangle hair and make it easier to comb and style, even after a rigorous wash.


Aloe Vera Extract is also known for its antibacterial and anti-inflammatory properties, making it an ideal ingredient for a horse shampoo that must not only clean the hair and skin, but also reduce the risk of skin infections. Additionally, it is a natural, environmentally friendly ingredient that is biodegradable, making it a good choice for horse owners who are concerned about the impact of their grooming products on the environment.

Pearlescent Pigment

The inclusion of pearlescent pigment in ShowBarn Secret® Whitening Shampoo is important for providing a bright, clean and healthy look to the horse's coat. The pearlescent pigment reflects light, making the coat appear shiny and bright, thus helping to enhance the natural beauty of the horse. Additionally, the use of pearlescent pigment also helps to cover up any yellow or discolored stains on the coat, making it ideal for use on horses with light-colored coats or those with discoloration from the sun, sweat or other environmental factors. The use of pearlescent pigment in ShowBarn Secret® Whitening Shampoo makes it a great choice for horse owners who are looking to achieve a show-quality appearance for their horse's coat.

Optical Whiteners

Optical whiteners, also known as optical brighteners, are added to ShowBarn Secret Whitening Shampoo to enhance the appearance of the horse's coat by making it look brighter, cleaner, and whiter. The ingredients absorb ultraviolet light and then emit light in the blue spectrum, making the coat appear whiter and brighter. The use of optical whiteners helps to counteract the yellowing of the coat caused by exposure to sun and environmental pollutants, making the coat look more vibrant and refreshed. This ingredient is ideal for horses with yellowing or dull coats, giving their coats a bright and polished look. The addition of optical whiteners to ShowBarn Secret Whitening Shampoo makes it an effective and reliable solution for restoring the brightness and whiteness of your horse's coat.

Lauramine Oxide

Lauramine oxide is a foaming and cleaning ingredient that is commonly used in shampoos, soaps and other cleaning products. In ShowBarn Secret Whitening Shampoo, it is used to help break down and remove dirt, grime and other impurities from the horse's coat. The lauramine oxide effectively cleanses the hair and skin, leaving it feeling fresh and rejuvenated. This ingredient is known for its gentle cleansing properties and helps to maintain the natural balance of oils in the skin and hair, making it a great choice for use on horses.

Why ShowBarn Secret

ShowBarn Secret® Whitening Shampoo is designed to provide a bright, clean, and white appearance for your horse's coat. Its unique formula contains pearlescent pigment, optical whiteners, and lauramine oxide to gently remove dirt, grime, and yellow discoloration, leaving your horse's coat looking shiny, refreshed and revitalized.


Horse owners who are looking for a product that can brighten their horse's coat should choose ShowBarn Secret® Whitening Shampoo. The product is gentle on the skin and hair and effectively removes discoloration, resulting in a brighter and more radiant coat. It is easy to use, and its unique formula ensures optimal results every time. Whether you're preparing for a show or just want your horse to look their best, ShowBarn Secret® Whitening Shampoo is an excellent choice.

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  • What's in Our 2 in 1

The advanced formula of ShowBarn Secret Whitening Shampoo is designed to bring out the best in your horse's coat and make it stand out. It is perfect for horses that need a little extra boost to look their best in the show ring. With the help of optical whiteners and a pearlescent pigment, this whitening shampoo brightens and enhances the natural color of the coat, leaving it looking stunning and radiant. In addition, the formula is pH balanced to ensure it's gentle and safe for use on all coat colors, without the use of harsh chemicals or bleach. The lauramine oxide ingredient helps to cleanse and condition the hair, leaving it feeling soft and smooth. With ShowBarn Secret Whitening Shampoo, you can give your horse the ultimate show-stopping appearance.

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To use ShowBarn Secret Whitening Shampoo, start by thoroughly wetting your horse's coat, mane and tail. Apply the shampoo to the wet coat and work it into a lather, making sure to cover all areas that need to be whitened. Let the shampoo sit on your horse's coat for 2-3 minutes. Rinse the shampoo thoroughly with clean water. Repeat the process if necessary to achieve the desired level of whiteness. After shampooing, dry your horse and brush out the coat to reveal a bright, white and shiny coat. Use ShowBarn Secret Whitening Shampoo regularly to maintain a show-stopping appearance.

The ingredients in ShowBarn Secret Whitening Shampoo were carefully selected to achieve optimal whitening results for your horse's coat, mane, and tail. The formula includes pearlescent pigment, optical whiteners, and lauramine oxide to enhance the natural color of your horse's coat and reduce discoloration.


Pearlescent pigment provides a brightening effect, creating a radiant and shiny appearance. Optical whiteners work by scattering light in all directions, making the coat appear whiter and brighter. Lauramine oxide is a gentle surfactant that helps to cleanse the hair while also conditioning it, leaving it soft and manageable.


The pH-balanced formula is gentle and safe to use on all colors of coat, ensuring that it will not cause any harm or damage to the hair. The bleach-free formula also ensures that the horse's coat will remain healthy and natural-looking, with a healthy glow. With ShowBarn Secret Whitening Shampoo, you can achieve show-stopping results without any harsh chemicals or bleaches.

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