About Us

About DiO

What Is DiO?

DiO was born out of a desire to bring into the market an all natural liniment that was as effective as its chemical laden counterparts. For years the only options for liniments were messy, smelly and chemically abrasive. Many of us have tried our horse liniments on ourselves only to breakout in hives, smell up the truck or our workplace or get that odd garlic taste in our mouths. DiO alleviates all of that. Combining an extensive epsom salts profile with a proprietary blend of natural minerals we created an odorless and colorless formula that relieves swelling and soreness efficiently and effectively as any of its chemical counterparts.  Our product is truly a unicorn in the marketplace!

Who is DiO?

DiO was born in the horse world. One night in Tulsa during the Pinto World Championship Show a few friends were sitting around on the esplanade shooting the breeze when the conversation turned to business. Before that night was over DiO was born and the all natural answer to swelling and soreness was on its way to becoming the fastest growing brand in the horse industry.  Though that night was where it all began, years of fine tuning went into our final formula that became Draw It Out.  What we left out of our formulas is as important as what we put in.  No bloated labels, no fillers, no junk.  Jon Conklin & his compatriots set out to redefine how we cared for our horses that night. Now DiO is a nationally recognized, award winning and veterinarian recommended product.

What Is Next for DiO?

The future is bright and beaming with new ideas and products. We are currently working on new sizes and packaging for DiO as well as some unbelievable new products based on DiO including shampoos, poultice and some top secret products! Stay tuned in 2020 & beyond for what is to come!

Where Is DiO?

Nestled within the friendly confines of Cache Valley Utah we are proud to call Logan, Utah home.  Go Aggies!

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Abbie .
United States
I LOVE DIO! I use it regularly on all my horses. One of my horses tweaked her back at a barrel race, I could feel the heat in her back. It was so hot you could hardly touch it!...
Product Image#TEAMDIO Draw It Out 64oz GEL
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Kamdyn M.
United States
I originally bought this product to try on my horses hives that she gets in the summer since I was shown by a friend it is a natural alternative to using drugs on them. I’m happy...
Product ImageDraw It Out Boogie Bag
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Sherri H.
United States
Love DIO for my horse and myself.
Product ImageDraw It Out 16oz GEL
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Anonymous
United States
This is great for traveling!
Product ImageDraw It Out Boogie Bag
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Andrea G.
United States
Absolutely excellent. Each time I apply it I watch my mares muscles loosen up before my eyes. I love DIO so much I would always recommend!
Product ImageDraw It Out 32oz Concentrate
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Lauren
To say Piper and I are active is an understatement. Between hiking, running and mountain biking during the summer we are both typically sore at the end of the day. Now being an...
Product Image16oz Draw It Out for Dogs
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kelly h.
United States
I love using the Boogie Bag! It’s great to fit in my rack trunk when I’m at the horse shows. I’ve actually got two of them and I keep one small bottle of liniment at the house for...
Product ImageDraw It Out Boogie Bag
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Brian A.
United States
We have been using DIO for about five years on our halter and longe line horses with great results. I would definitely recommend and have to many of our our friends who show...
Product ImageDraw It Out 32oz Concentrate
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Anonymous
United States
I have used other products prior to trying DIO's Gel Liniment, however every time I would spray or apply the liniment onto my horses legs, she would dance around, try to bite me...
Product ImageDraw It Out Boogie Bag
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Charli M.
United States
I love this product! Yes it is more expensive but I've had great results from this stuff and its all natural so im not worried about it burning my horse.
Draw It Out 16oz GEL
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Anonymous
United States
I love using DIO on my barrel horse's...ok all my horses in the barn. I use it before a ride and after. It not only relaxes the muscles so my horse is comfortable before a ride,...
Product ImageDraw It Out 16oz GEL