DiO Launches Calming Lavender Shampoo for Horses and Dogs

Essential oil formula helps decrease anxiety, skin irritation, and inflammation.

June 20th, 2020 - Logan, UT - 

The maker of all-natural DiO Horse Liniment, announces the launch of DiO Lavender Calming Horse and Dog Shampoo. The shampoo is specially formulated with lavender and Egyptian geranium essential oils and infused with chamomile extract plus aloe to help decrease anxiety and inflammation.

The shampoo is designed to be used with DiO Liniment as part of the horse’s post-training/post-competition care regimen. The first step is bathing the horse with the DiO sulfate-free Lavender Shampoo to promote relaxation followed by applying all-natural DiO Liniment to help prevent and reduce pain, swelling, and inflammation. 

“The DiO Calming Lavender Horse and Dog Shampoo were created due to customer requests for a shampoo with essential oil benefits - particularly their positive psychological benefits of decreasing stress and anxiety and also to support the healing of skin inflammation and irritation,” said Jon Conklin, DiO CEO. “Our customers also wanted a product that was eco-friendly and sulfate-free. We’re thrilled to offer the lavender shampoo to enhance the well-being and care of horses and dogs.”

The shampoo’s benefits include:

  • Biodegradable ~  environmentally friendly

  • Sulfate-free formula that supports maintaining the hair’s essential natural oils  

  • Coconut-based surfactant ~ commonly used in baby cleansing products, effectively cleans, and is gentle for sensitive skin

  • Non-drying and helps keep haircoats hydrated

  • Made in the USA 

  • Safe to use on other animals including cats

  • Botanical essential oil blend supports relaxation and helps ease skin irritation and inflammation


The products are available in a 32 oz bottle for horses and a 16 oz bottle for dogs.

To purchase online, locate a retailer, or for dealership inquiries visit www.drawliniment.com, call 844-434-6462 or email sales@drawliniment.com.

Follow DiO on Facebook at DrawItOutLiniment, Twitter and Instagram @drawitoutusa, Snapchat: DIOLINIMENT, and YouTube at Draw It Out Veterinary Strength Liniment.

About DiO

DiO was founded in 2014 by horse industry veterans including Jon Conklin, because they care about horses’ health and well-being and recognized a need for all-natural, chemical-free, safe, and effective products for horses and dogs.DiO’s product line includes: Draw It Out Horse Liniment Concentrate and Gel formulas, Draw It Out Plus Horse Liniment, and Draw It Out Dog Liniment Spray.


ShowBarn Secret Soothing Horse Shampoo with Lavender 32oz
ShowBarn Secret Soothing Horse Shampoo with Lavender 32ozShowBarn Secret Soothing Horse Shampoo with Lavender 32ozShowBarn Secret Soothing Horse Shampoo with Lavender 32oz

Our new Soothing Shampoo with Lavender is Biodegradable so its great for the environment.  Its also sulfate and salt free so its great for your horse. We us a Coconut-based surfactant in the formula that is commonly used in baby cleansing products so it is exceptionally mild on your horse while being an efficient cleanser.  This addition to the draw it out family is designed to be used after training or exercise in conjunction with both our gel and spray liniments.  

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