All-around trainers Jim and Deanna Searles of Circle S Ranch in Scottsdale, Arizona, have been training American Quarter Horses and coaching select, \ and youth riders to victory in the show pen for more than 35 years. Over the course of their career, the couple has trained multiple American Quarter Horse Association (AQHA) World Champions, Quarter Horse Congress Champions and National Snaffle Bit Association (NSBA) Champions. There’s no doubt that Jim and Deanna know how to train horses and people alike – and to do it well. In addition to all the hard and soft skills the two possess as trainers, Deanna says there are two other secrets to their success. 

Both in the show pen and out of the show pen, positivity breeds positivity – so it only makes sense that when Deanna encountered Draw It Out for the first time, she was drawn to the company’s positive message.

Not long after she found Draw It Out on Instagram, Deanna and Jim were showing at the Silver Dollar Circuit in Las Vegas, Nevada. While they were there, Deanna had the chance to try Draw It Out products for the very first time.

“We bought the Draw It Out Horse Liniment Concentrate, and I really liked it,” Deanna said. “Our horses felt good on it. It was easy to wrap, and it didn’t burn them or burn my hands, so I could use it every day at a horse show. I also loved being able to spray it on their backs and all over their bodies, just for preventative maintenance. I loved the feel and the smell, too!”

The Searles also enjoy using MasterMudd Equibrace Horse Poultice, a Manuka honey-based topical rub that helps support healthy joints and increased flexibility.

“When I learned that Draw It Out had a product made with Manuka honey, I realized they were really ahead of the curve. When my father-in-law was hospitalized because of an open wound, the hospital was using Manuka honey to help the wound heal,” Deanna said. “I also love that product because we’ve been showing horses a long time, and I’ve had my hand in a lot of different products over the years. I don’t always have time to put gloves on, so I love that I can use that product without gloves.”

Before COVID hit, the Searles typically traveled to more than twenty shows a year with their clients. Post-COVID, that number has understandably decreased, but the Circle S Ranch team is still going strong. They leave the ranch to go show on a monthly basis, usually for a week or more at a time, and when they go, their Draw It Out products go with them.

“We like to use it as preventative maintenance and as a spa treatment for the horses before a show,” Deanna said. “We’ll spray the Liniment Concentrate on their shoulders, hocks and backs because it warms them up without burning. When we’re done and putting the horses away at night, we’ll spray it on their hocks, stifles, backs and hips and wrap their legs. I also don’t worry about giving it to my clients because I know it won’t burn them or their horses if they use too much. We’ll also use the MasterMudd on the horses’ legs at night.”

“It’s a great company, and I think a big part of that is because the company has a positive attitude overall,” Deanna said. “They’re channeling that positivity into their products and into their customers, and I think that’s a very honorable way to do business.”